Fortinet FortiPresence
WiFi Presence Analytics and Customer Engagement Solution

Franchise wide

• Which store has the most traffic, largest customer base, or most customer loyalty?
• Does the new window display bring in new customers?
• How long do customers stay and how many are repeat customers?
• What campaigns are making customers stay longer?
• What is the ROI on the marketing dollars that are being spent?

Inside the mall

• Which stores are popular?
• How long do people spend in the mall?
• What are the movement patterns of people in the mall?
• Is the difference in rent due to foot traffic of the location justified?
• How many people are visiting more than one store?

Inside the store

• Which aisle cap or department gets more foot traffic?
• How many customers are at register queue?
• Are my employees opening the store on time?
• Should I open earlier or close later?

Analytics Features

Presence Analytics

• Total visitor traffic
• Dwell time duration
• Real time visit capture rate
• Repeat visits, visit frequency, and visit duration
• Marketing campaign success tracking
• Comparison between departments, sites, and other A/B analysis
• Interactive RSSI threshold calibration

Location Services

• Foot traffic analysis
• Maintenance staff management
• Wayfinding and related services
• Security patrol analysis
• Staff rostering analysis

Heat Map and Traffic Flow

• Real-time animated heat maps
• Floor plan import
• Visitor density
• Visitor trilateration
• Flow analysis with actual, net and total flow
• VIP view (display of selected VIP visitors)
• VIP path analysis
• VIP historical visit review

Reporting

• Report generation with customization
• Report sharing via email
• Schedule delivery times and recipients
• Daily, weekly frequency
• Select locations or regions for comparison data
• Raw data downloadable for further analysis

Social WiFi Features

Social WiFi Login

• Captive portal with Social WiFi Facebook and Email Login
• Social WiFi administration, testing and reporting
• Logo, Terms and Conditions, and opti-in customization
• Name collection
• Data controlled and owned by customer

Reporting

• Survey reporting with real time result analysis

Campaign Feature

Engagement engine

• Conversion and bounce rate tracking
• Visitor contact information collection
• Identify theft trends
• Improve ad targeting to match customer pattern changes
• Merchant survey campaign
• CRM integration (requires Professional Services support)

Reporting

• Survey reporting on email results
• Marketing Campaign results reports

Customer Engagement

• Name collection
• Campaign creation and management tools
• SMS campaign to users